Role: Research, Design, Prototype, Development
Company: dataxu
I worked with the dataxu Marketing team to design and build a modular microsite system for their largest event(s) of the year.
From 2014 to 2016 dataxu hosted its annual user conference in New York City. In 2017 they extended the event to three cities. I was tasked with designing and building the event site template to register attendees and provide information about each venue. We needed to make each one unique, desirable, and easy to navigate to maximize registrations.
We agreed early on that each event deserved a unique microsite. So, I designed a system that would highlight each of the venues. I built a modular template in WordPress that featured custom navigation for each page and was also easy for marketers to edit. I chose the hero image as the way to make each of the pages unique and recognizable.