Product Design Portfolio | Dan Reis

Commerce Asset Flexibility: Empowering Brands Through Platform Innovation

B2B SoftwareB2CE-commerceResponsive WebAnimation+5

Discover how we enhanced platform flexibility to empower brands with greater control over their commerce assets.

Designing a Custom Report Builder for a Global Commerce Platform

E-CommerceB2B SoftwareData VisualizationDesign SystemsInteractive Prototyping+5

Discover how user research, iterative design, and cross-functional collaboration led to the creation of a flexible custom reporting tool for MikMak 3.0, replacing a legacy feature and driving user engagement within a complex SaaS platform.

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5

How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6

Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Created an Innovative Testing Framework to Expedite A Major Alcohol E-commerce Launch

E-commerceB2CResponsive WebEnd-to-End DesignInteractive Prototyping+4

Learn how I developed an innovative testing framework that accelerated our product launch while ensuring quality.

How I Designed A Scalable Responsive eCommerce Template System

B2B SoftwareE-commerceResponsive WebAccessibilityBranding+5

Discover how I created a scalable responsive eCommerce template system that improved development efficiency and user experience.

How I Unified Two Global Commerce Platforms Through Strategic Design

E-CommerceB2B SoftwareAccessibilityData VisualizationDesign Systems+5

Discover how I unified two global commerce platforms through strategic design following a major acquisition.

How I Applied Responsive Design in Collaboration with Developers

B2B SoftwareResponsive WebAccessibilityFront-End DevelopmentInformation Architecture+1

See how I collaborated with developers to implement responsive design patterns across LogMeIn's core product pages.

How I Leveraged User Testing to Improve a Purchase Flow for Customers

B2B SoftwareE-CommerceA/B TestingTechnical DocumentationTypography+2

I was tasked with improving the Central purchase flow for customers to seamlessly navigate from the marketing site into the product.

How I Rapidly Designed the New GoToMeeting Product Launch Page

B2B SoftwareE-CommerceResponsive WebAnimationContent Strategy+1

Learn how I rapidly designed and launched the new GoToMeeting product page through iterative design and stakeholder collaboration.

How a Small Team Rebranded a Global Software Company

B2B SoftwareAdTechMarketingDesign SystemsStyleguide+2

Learn how our small team successfully rebranded a global software company through collaborative design and strategic implementation.

How I Built a Custom CMS for a Marketing Team

AdTechMarketingInternal ToolsA/B TestingFront-End Development+1

See how I designed and built a custom CMS that empowered the marketing team to efficiently manage their content.

How I Built a Modular Microsite for a Multi-City User Conference

AdTechMarketingInternal ToolsResponsive WebDesign Systems+2

How I Redesigned and Improved a Contact Page

MarketingAdTechResponsive WebA/B TestingContent Strategy+2

See how I improved user engagement and conversion rates by redesigning a key contact page.

How I Used Prototyping to Design a New Product

AdTechB2B SoftwareData VisualizationInteractive PrototypingUX Research

See how iterative prototyping and user feedback shaped the development of a new analytics product for media buyers.

How I Worked with a Product Team to Design a Customer Help Portal

AdTechMarketingB2B SoftwareAccessibilityContent Strategy+2

How I collaborated with a product team to design an intuitive help portal that improved customer support and reduced support tickets.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4

See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.