Product Design Portfolio | Wireframing | Dan Reis

Designing a Custom Report Builder for a Global Commerce Platform

E-CommerceB2B SoftwareData VisualizationDesign SystemsInteractive Prototyping+5

Discover how user research, iterative design, and cross-functional collaboration led to the creation of a flexible custom reporting tool for MikMak 3.0, replacing a legacy feature and driving user engagement within a complex SaaS platform.

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5

How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4

See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.