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UX Research

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Commerce Asset Flexibility: Empowering Brands Through Platform Innovation

B2B SoftwareB2CE-commerceResponsive WebAnimation+5
Discover how we enhanced platform flexibility to empower brands with greater control over their commerce assets.

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5
How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6
Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Used Prototyping to Design a New Product

AdTechB2B SoftwareData VisualizationInteractive PrototypingUX Research
See how iterative prototyping and user feedback shaped the development of a new analytics product for media buyers.