Approach & Deliverables

User Testing

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Commerce Asset Flexibility: Empowering Brands Through Platform Innovation

B2B SoftwareB2CE-commerceResponsive WebAnimation+5
Discover how we enhanced platform flexibility to empower brands with greater control over their commerce assets.

Designing a Custom Report Builder for a Global Commerce Platform

E-CommerceB2B SoftwareData VisualizationDesign SystemsInteractive Prototyping+5
Discover how user research, iterative design, and cross-functional collaboration led to the creation of a flexible custom reporting tool for MikMak 3.0, replacing a legacy feature and driving user engagement within a complex SaaS platform.

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5
How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6
Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Created an Innovative Testing Framework to Expedite A Major Alcohol E-commerce Launch

E-commerceB2CResponsive WebEnd-to-End DesignInteractive Prototyping+4
Learn how I developed an innovative testing framework that accelerated our product launch while ensuring quality.

How I Designed A Scalable Responsive eCommerce Template System

B2B SoftwareE-commerceResponsive WebAccessibilityBranding+5
Discover how I created a scalable responsive eCommerce template system that improved development efficiency and user experience.

How I Leveraged User Testing to Improve a Purchase Flow for Customers

B2B SoftwareE-CommerceA/B TestingTechnical DocumentationTypography+2
I was tasked with improving the Central purchase flow for customers to seamlessly navigate from the marketing site into the product.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4
See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.