Approach & Deliverables

User Journey Mapping

All Tags

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5
How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6
Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Created an Innovative Testing Framework to Expedite A Major Alcohol E-commerce Launch

E-commerceB2CResponsive WebEnd-to-End DesignInteractive Prototyping+4
Learn how I developed an innovative testing framework that accelerated our product launch while ensuring quality.

How I Leveraged User Testing to Improve a Purchase Flow for Customers

B2B SoftwareE-CommerceA/B TestingTechnical DocumentationTypography+2
I was tasked with improving the Central purchase flow for customers to seamlessly navigate from the marketing site into the product.

How I Worked with a Product Team to Design a Customer Help Portal

AdTechMarketingB2B SoftwareAccessibilityContent Strategy+2
How I collaborated with a product team to design an intuitive help portal that improved customer support and reduced support tickets.