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From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6
Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Built a Custom CMS for a Marketing Team

AdTechMarketingInternal ToolsA/B TestingFront-End Development+1
See how I designed and built a custom CMS that empowered the marketing team to efficiently manage their content.

How I Built a Modular Microsite for a Multi-City User Conference

AdTechMarketingInternal ToolsResponsive WebDesign Systems+2
Learn how I designed and built a modular microsite system to support multi-city conference events while maintaining brand consistency.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4
See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.