Approach & Deliverables

Interactive Prototyping

Designing a Custom Report Builder for a Global Commerce Platform

E-CommerceB2B SoftwareData VisualizationDesign SystemsInteractive Prototyping+5
Discover how user research, iterative design, and cross-functional collaboration led to the creation of a flexible custom reporting tool for MikMak 3.0, replacing a legacy feature and driving user engagement within a complex SaaS platform.

Designing a Scalable Campaign Manager for E-Commerce Analytics

AdTechB2B SoftwareSelf-ServiceEnd-to-End DesignUX Research+5
How a user-centered design process reimagined a manual, error-prone campaign workflow into a validated self‑serve model.

From Solution to System: How A New Template Became a Reusable UX Kit

E-commerceB2B SoftwareB2CInternal ToolsDesign Systems+6
Learn how a one-off solution evolved into a reusable UX kit that improved search experiences across multiple brands.

How I Created an Innovative Testing Framework to Expedite A Major Alcohol E-commerce Launch

E-commerceB2CResponsive WebEnd-to-End DesignInteractive Prototyping+4
Learn how I developed an innovative testing framework that accelerated our product launch while ensuring quality.

How I Applied Responsive Design in Collaboration with Developers

B2B SoftwareResponsive WebAccessibilityFront-End DevelopmentInformation Architecture+1
See how I collaborated with developers to implement responsive design patterns across LogMeIn's core product pages.

How I Built a Custom CMS for a Marketing Team

AdTechMarketingInternal ToolsA/B TestingFront-End Development+1
See how I designed and built a custom CMS that empowered the marketing team to efficiently manage their content.

How I Built a Modular Microsite for a Multi-City User Conference

AdTechMarketingInternal ToolsResponsive WebDesign Systems+2
Learn how I designed and built a modular microsite system to support multi-city conference events while maintaining brand consistency.

How I Used Prototyping to Design a New Product

AdTechB2B SoftwareData VisualizationInteractive PrototypingUX Research
See how iterative prototyping and user feedback shaped the development of a new analytics product for media buyers.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4
See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.