Product Design Portfolio | A/B Testing | Dan Reis

How I Leveraged User Testing to Improve a Purchase Flow for Customers

B2B SoftwareE-CommerceA/B TestingTechnical DocumentationTypography+2

I was tasked with improving the Central purchase flow for customers to seamlessly navigate from the marketing site into the product.

How I Built a Custom CMS for a Marketing Team

AdTechMarketingInternal ToolsA/B TestingFront-End Development+1

See how I designed and built a custom CMS that empowered the marketing team to efficiently manage their content.

How I Redesigned and Improved a Contact Page

MarketingAdTechResponsive WebA/B TestingContent Strategy+2

See how I improved user engagement and conversion rates by redesigning a key contact page.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebA/B Testing+4

See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.