How I Leveraged User Testing to Improve a Purchase Flow for Customers

B2B SoftwareE-CommerceUser TestingUser Journey MappingA/B Testing+1
I was tasked with improving the Central purchase flow for customers to seamlessly navigate from the marketing site into the product.

How I Built a Custom CMS for a Marketing Team

AdTechMarketingInternal ToolsA/B TestingInteractive Prototyping+1
See how I designed and built a custom CMS that empowered the marketing team to efficiently manage their content.

How I Redesigned and Improved a Contact Page

MarketingAdTechResponsive WebA/B TestingInformation Architecture+2
See how I improved user engagement and conversion rates by redesigning a key contact page.

How Small Changes Made a Big Impact on a Blog Subscription

AdTechMarketingInternal ToolsResponsive WebWireframing+4
See how small UX improvements led to significant increases in blog subscription rates through iterative design and testing.